Lafayette

custom content for travel brands

Sample Projects

Over thirty years of combined experience includes publishing projects that run the gamut from print advertorial to complete publications and multi-media web campaigns. Here's a sample of recent individual & common projects. Browse here for a snapshot of our services


Guest Blog Post

For Riad Living Hotels, Morocco. On Medium 

A cultural essay--generating buzz for a hospitality brand in Morocco.

"Door after door, each painted in a different color or stained gnarled wood with intricate ironwork details, you never know what you’re going to find behind them. You can’t just go knocking on all of the doors. Fortunately, we had insider information."


Sponsored Editorial

For Moulin Rouge, France. On Passion Magazine


Advertorial customized for the most famous cabaret in Paris.


"The Moulin Rouge appears just as it does in the movies. Below the glittering neon lights, a convivial crowd—dressed to the nines—assembles at the velvet ropes, anticipating a Champagne-infused soirée filled with kicks (quite literally!) and giggles. Laissez les bons temps rouler!"


Print & Online Editorial

For Jaguar/AFAR.  In Afar Magazine

Editing and photo selection for a 5-page advertorial project.

Writer Nick Fauchald and photographer William Hereford were sent on a two-day road trip in a Jaguar without prior information about their destination. Their assignment: to find those unexpected moments that make us feel alive.

In addition, sponsored highlights complement the print advertorial.


Complete Print Magazine

For Poitou-Charentes. The Good Life
A 46-page mini-magazine conceived for the French region of Poitou-Charentes, promoting its tourism and dynamic economy to the American and international market.
"How do we love Poitou-Charentes? Let us count the ways. The full-spectrum sunsets over wide sandy beaches. The sprinkling of heavenly islands offshore. The white-washed villages with pastel- hued shutters. The cathedral of verdure in the Marais Poitevin. But the region’s draw is more than aesthetic. This is a place where layers of history can be peeled back, and where traditional culture runs deep." 

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Web site Launch

For Five Star Alliance. The Informed Traveler Blog 

Blog launch for Five Star Alliance, the leading site for luxury hotel reservations. 

The New York Times named it as one of the top blog resources for business travelers in 2008. Full of travel inspiration, hotel reviews, and destination tips, the blog was nationally syndicated- with articles picked up by newspapers and other media.


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Co-op Campaign Copy

For Rolex/AFAR. On AFAR.com 

Copy uniquely tailored to tie Rolex's adventure brand to AFAR's experiential brand.

This campaign told lifestyle stories of the two Tudor ambassadors that would exemplify both brands. "Travel is a feeling. It's a moment. It's a snapshot of a destination, converging in time."